Wednesday, July 27, 2011

Suzi Feay: No critic sets out to 'kill' a book

Suzi Feay: No critic sets out to 'kill' a book

Thursday, 28 July 2011
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Literary editors can only read about the Telegraph books pages' recent legal drubbing at the hands of disgruntled author Sarah Thornton with a shiver of horror. Thornton's book Seven Days in the Art World received a merciless review from literary grande dame Lynn Barber, and Thornton promptly sued. The judgement compensated Thornton for the perceived damage to her professional standing as an academic to the tune of £65,000.
Is this episode going to lead to blander reviews in future? On inspection, the case is so specific that it's hard to imagine its conditions being replicated. Barber had been a Turner Prize judge (a somewhat unhappy one) and was originally approached by the author as an interviewee for the book. Whether or not Barber in fact granted that interview was one of the points in question. The other was a somewhat technical point about whether Thornton had offered her subjects "copy approval" – which the court found she hadn't.
As a commissioner of reviews, you're aware that often a person with specialist, insider knowledge will also precisely be a person with an axe to grind. Barber's stint as a Turner Prize judge seemingly made her a good choice to review an "ethnographic" study of the art world, but it also implicated her in the topic. Thornton claimed in a communication to her publicist that the fact that Barber was criticised in the book by two of Thornton's interviewees constituted a reason why she "might want to kill the book".
Now I'd be very surprised if Barber had a hide a millimetre less thick than a rhino's, and was worried for one moment about any negative comments. "Kill the book" not only seems an exaggerated response to an admittedly tough review, but a misunderstanding as to what book reviewing is all about.
I don't think I've ever met a reviewer who really wanted to kill a book – they just wanted to get their opinion out there. In this forensic washing of grubby linen, no one comes out of things particularly well. Barber's off-hand diary entries were aired, as were Thornton's obsequious email exchanges with Barber, and those between reviewer and commissioning editor, with their familiar, slightly bitchy tone. How well I recall the sort of thing: "He's a bit tricky, better leave that out. It is true, though."
There has always been a robust tradition of book reviewing in this country; reviewers used to be anonymous or pseudonymous partly to avoid being challenged to a duel. Every so often a particularly savage review will be met with the claim, "Is this the worst book review ever?" Tibor Fischer's evisceration of Martin Amis' Yellow Dog is still remembered fondly in this context, though not by Mr Amis. Though hardly anything published today ranks in sheer spite with the review that Regency critic John Gibson Lockhart, writing as "Z", aimed at John Keats in 1818. So comprehensive was the attack that it was widely thought to have hastened Keats' demise.
Having discovered that Keats was of lowly background and had studied medicine, Lockhart opined: "It is a better and a wiser thing to be a starved apothecary than a starved poet; so back to the shop, Mr John, back to the "plasters, pills and ointment boxes" etc. But, for Heaven's sake, young Sangrado, be a little more sparing of extenuatives and soporifics in your practice than you have been in your poetry." Ouch! Next to that, Barber's gibe that "Sarah Thornton is a decorative Canadian" seems positively benign.
The imputation of malice is what strikes against our reviewing culture. Critical malice is by and large a cheerful thing, incorporating a desire that the irritant will go on annoying us, because it's so enjoyable railing against it. We must hope that this ruling doesn't chip away at the critic's right to express strong disapprobation.
Suzi Feay is a former literary editor of 'The Independent on Sunday'

Saturday, March 26, 2011

Self-Publish Your Book

Book Review: The Complete Guide to Self-Publishing, Fifth Edition by Marilyn Ross and Sue Collier


Are you considering self-publishing your book? According to self-publishing gurus Marilyn and Tom Ross, some 8,000 to 11,000 new publishers enter the field every year, most of whom are self-publishers. While self-publishing isn’t new, the explosion in self-publishing numbers represents a trend that is only likely to grow. There are a number of reasons for this – some of which are directly related to the difficulties inherent in obtaining a traditional publisher and to the low royalties on offer, while others are around the increasing ease and significantly lower entry costs for publishing. Many traditional publishers use print on demand (POD) methods, and many more use readily available distribution channels and inexpensive online promotional venues, which means that the differences between traditional and self-published books are shrinking.

One thing that hasn’t changed, and won’t change, regardless of the medium is the value of high quality words and serious, significant, and learned editing. Without those a book won’t be of value to readers regardless of the publication medium. However, beyond that, many authors are getting their books together themselves and taking them on the road. If you’re one of those people, you need a decent guide. While the number of resources available to self-publishers is growing rapidly, the Rosses have long been known as the most knowledgeable of self-publishing mavens. The first edition came out long before self-publishing became the household process it is today, and the latest version has been completely revised it, bringing in dynamic self-publishing consultant Sue Collier to give the book a facelift and add much needed freshness.
The book covers the many aspects of self-publishing from the benefits and stumbling blocks, goal setting, publishing e-books, book clubs, subsidy publishing, print on demand printing (and how it varies from POD publishers), choosing a marketable subject, creating a platform, writing tips (especially for nonfiction), editing, design and typesetting, cover design, choosing paper and illustrations, proofreading, printing, creating a publicity campaign and marketing plan, getting reviews, stage managing a book signing, and much much more.
The revised version also contains references to very novel technologies such as the Expresso Book Machine, co-publishing (a very tricky situation that the authors cover well), the latest in e-books including readers and distribution, creating a website “magnet,” search engine optimisation, recent trends as Seth Godin’s use of free books to generate buzz (and why you might want to try something similar), using Amazon, Web 2.0, social networking, podcasting, the use of videos, virtual book tours, and using the web to not only research but create content and creative use of emails for promotional campaigns. The book now has a very clear sense of the rapid pace of online change, and what that change means for writers and publishers:
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Read more: http://blogcritics.org/books/article/book-review-the-complete-guide-to5/#ixzz1HmJaxbQx

Wednesday, January 12, 2011

2011/01/12/ First-Amazon-took-down-booksellers; are-publishers-next?

It’s not that Amazon set out to destroy small book stores. They just offered a better option for a large number of people. Now, Amazon is increasingly offering small features here and there that taken together may start to make a traditional publisher a lot less necessary for authors.
No one is more shocked by that sentence than I am. While I’ve jumped firmly from old-media to new-media when it comes to articles and videos, I’ve remained a big believer that self-publishing via eBook isn’t yet a viable option for most authors, assuming you want a lot of people to read your book. It’s just not personally satisfying either. A book is something I spend years of my life writing– usually for a comparatively small amount of money — and I want to hold it once all the pain is over. I want it to sit on my coffee table.  I want it reviewed in the New York Times. And I want to walk in a book store and see it on the shelf. In most cases, only a traditional publisher can do that for me.
Don’t get me wrong–  I’m sure I will sell more eBooks than physical books this year and over my lifetime. But without the vetting, marketing, distribution and clout of a major publisher, I doubt I’d sell many of either. The first question anyone asks an author is, “Who’s publishing you?” Much like how the WashingtonPost.com relies on the brand and legacy of the Washington Post, unless you are a huge name, you need the anchor of a “real book” for your eBook to do well and be taken seriously. That’s just reality.
But it won’t always be reality, and Amazon has quietly been doing small things on Author Central to help authors take more control. My second book comes out later this month, so I’ve been taking a close look at the services Amazon offers to authors. It’s changed dramatically since my last book was published in 2008.
Amazon recently integrated with Facebook to allow people with Amazon accounts to “like” books. This may seem laughably obvious or passe, but with so much inventory on Amazon, having a high vanity number like “likes” could actually help move sales. As is, the number of reviews makes a huge difference in purchase conversion. Likes is a far easier way to get people to interact with a title and spread it around the Web.
In addition, Amazon’s author pages have the basic social networking features made super easy. For instance you can import your existing blog via RSS and simply click thumbnails of books with your name to select the titles you’ve actually written. It uses your consumer Amazon account to vet that you are really who you say you are, and within minutes, all of the data, reviews and sales figures of your books are imported into your account.
The sales info was really the stunner. The publishing industry relies on something called BookScan to determine sales and Amazon gives each author all of their BookScan data, across editions and titles. In other words, you aren’t just seeing what was sold on Amazon– you are seeing what you sold anywhere in the US. And an impressive dashboard helps you break it down by geography and sales channel. It also has a chart showing Amazon rank over time. With my last book, I kept hitting refresh to see how low it could go. Now I know, my to-be-released-book’s lowest point was on January 3. I have no idea what happened to drive pre-sales on January 3, but I can easily find out and do more of that, and track how it goes.
This all may seem trivial, but for authors it’s as big of a revolution as being able to follow a stock portfolio in real time, not waiting for the Wall Street Journal’s finance section or your financial planner’s quarterly letter. When I told fellow-author Paul Carr, he actually didn’t believe me until I showed him the dashboard. Authors can experiment with search campaigns, targeted publicity and appearances and see in real time, how it affects sales– without a middle man.
It’s funny: Marc Benioff always talked about how he took the inspiration of the look and feel of Salesforce.com from Amazon. Now the ever-wily Amazon has done him one better, giving authors their own Salesforce.com-like sales dashboard.
Of course, the single most revolutionary thing Amazon has done for authors– aside from existing in the first place and providing a continuing market for books that aren’t bestsellers– is the Kindle store. It represented the first time in the offline or online world that impulse purchasing of books was enabled, changing everything, particularly when that Kindle– or iBook– store is on your phone. An author no longer has to rely on a chance conversation about a new book at a cocktail party staying in the forefront of your mind long enough to get to a bookstore, find what you want and order it. You can pull out your phone and with one click, you’ve got it. And as Amazon expands the Kindle to the WebApple devices and elsewhere, that insta-purchase effect is even broader. Of course, with Borders on the ropes, there’s one less big vendor making anything Amazon-related all the  more important.
None of this is shockingly newsworthy on its own, but it shows that Amazon intuitively get the road blocks to book consumption and creation and are working on solving them bit-by-bit. (It almost makes up for the company’s bone-headed no-page-number strategy on the Kindle.)
Smart publishers–like mine– will push authors to use these tools to the fullest extent. (Memo to Wiley: YES, I am working on that author video…) But considering there are idiot publishers who are threatened by the Kindle, no doubt some will panic more as Amazon continues to decode the business-side of being an author for anyone who just wants people to read what they write.